Ink Block

South End, Boston

Ink Block - South End, Boston - Case Study

Create a Unique Identity for a Block that Grows to Define a Neighborhood

Apartments - 90% Leased in 7 Months, Sepia - 100% Pre-Sold, Siena - 50% Pre-Sold

Mixed-Use Development, 109 Condominiums, 240 Apartments, 20,000 square feet of street-level retail

Services
Art Direction
Branding and Identity
Collateral
Photography
Print & Digital Advertising
Sales Center
Signage
Video & Photography
Website
Client
Developer:
National Development
Architect:
Elkus Manfredi
Sales & Marketing:
TCC - The Collaborative Companies
Ink Block Video -
Pictured is a Thumbnail from our Video for Ink Block
Ink Block, Sepia Condos, Siena Condos Logos
Pictured on a black background are the three logos we designed, including Ink Block, Sepia and Siena.
Inkblock Website Design and Development. Siena + Sepia Website Design and Development
Pictured are a desktop computer, tablet, and mobile phone all showing various pages of the Ink Block, Siena and Sepia websites.
Ink Block is on the site of the old Boston Herald Building
Pictured is an old, black-and-white photography of a day at the Boston Herald. Ink Block was built on the old Boston Herald plot.
Ink Block - Outdoor Signage
Pictured is a photograph of the side of the Ink Block building with the Ink Block logo and other branded Environmental Signage.
Ink Block - 'Think Ink' Billboard
Pictured is an Outdoor Billboard that says 'Think Ink', 'InkBlockBoston.com' and shows the Ink Block Logo.
Ink Block - Street Art
Pictured is some outdoor, street art that was created for Ink Block. Very similar looking to Graffiti.
Sepia - Leasing Center + Outdoor Signage
Pictured is the exterior of the Sales Center for Sepia Condos.
Siena/Sepia Condos - Photography
Pictured is a woman sitting at Coppa, drinking wine.
Siena/Sepia Condos Brochure
Pictured is the sales brochure for Sepia Condos.
Siena - Print Advertisement in Boston Magazine
Pictured is an ad that shows a man and woman dancing on the Sky Lounge at Siena. The ad reads 'Dance Under the Stars'...'The Sky Lounge at Siena is Open'.