Pierce

Fenway, Boston MA

Pierce - The Fenway, Boston, MA - Case Study

Expand on the Existing Positioning to Infuse Life into the Residences and Link Fenway to Back Bay.

Condominiums 100% Sold, Sold Out at $1,525/Average SF.

109 Condominiums, 240 Apartments, Retail

Services
Art Direction
Broker Outreach Gift
Outdoor Signage
Print & Digital Advertising
Retail Graphics
Sales Center
Video & Photography
Website
Client
Developer:
Samuels and Associates & Landsea
Architect:
Arquitectonica
Sales & Marketing:
TCC - The Collaborative Companies
Pierce Video -
Pictured is a Thumbnail from our Video for Pierce
Pierce - Fenway, Boston, MA - Website Design & Website Development
Pictured are a Laptop, Desktop and Tablet displaying various pages of the Pierce Boston website.
Pierce - Fenway, Boston, MA - Sales Center
Pictured is the entrance of the Sales Center that was designed for the sales team at Pierce.
Pierce - Fenway, Boston, MA - Photography
Pictured is a photo of the model home living room, showing the view one would have of Boston from the window. Photo Credit: Steve Dunwell
Pierce - Fenway, Boston, MA - Leasing Center
Pictured again is the Sales Center, displaying the logo printed on the wall, as well as a large photo of the exterior in full display.
Pierce - Fenway, Boston, MA - Leasing Center
Pictured is the lounge area at the Sales Center, with 4 leather chairs, table and various art on the wall.
Pierce - Fenway, Boston, MA - Branding
Pictured is another part of the Sales Center, display various art and photography of the property and neighborhood.
Pierce - Fenway, Boston, MA - Print Advertisements
Pictured is a print advertisement for a magazine that reads "Pierce: Live Strikingly".
Pierce - Fenway, Boston, MA - Print Advertisements
Pictured is a print advertisement for a magazine, showing a man and woman, with the words 'Sitting on Top of the World' displayed at the top.
Pierce - Fenway, Boston, MA - Broker Outreach Gift
Pictured is a photo of the Broker Outreach Gift that was created, featuring a bottle of Dom Pérignon
Pierce - Fenway, Boston, MA - Outdoor Signage
Pictured is a photo of environmental signage produced for Pierce. Photo Credit: Bill Horsman
Pierce - Fenway, Boston, MA - Exterior Signage
Pictured is a photo of street-level, environmental signage produced for Pierce. Photo Credit: Bill Horsman
Pierce - Fenway, Boston, MA - Exterior Signage
Pictured is additional photos of street-level, environmental signage produced for Pierce. Photo Credit: Bill Horsman